Sm entertainment no dating rule
From the hours of vocal coaching, to the dance lessons, to the room and board, to the plastic surgery, to the salaries for their stylists and bodyguards, creating an idol is not a budget-friendly endeavor.
As the idol singer never caused a scandal before, it was unexpected. Girls' Generation's Yoona & Lee Seunggi She's the icon of first love and he is the boy who can do no wrong.Manufactured pop stars are just as much investments as any other business venture.Nowhere is this truer than in Japanese and Korean pop idol culture.Korean pop (K-pop) and Japanese pop (J-pop) idols aren’t so much discovered as made at the expense of the talent agencies that sign them.Children as young as ten are scouted and, in some cases, run through a simulator that predicts what they will look like and sound like in three to seven years.The dispute was over their 13-year contract, which they claimed limited their freedoms as artists and cheated them of profits. Since then, Korea’s Fair Trade Commission (FTC) has introduced standardized contracts, which are limited to a duration of seven years.Still, the regulations have done nothing to address issues of unfair profit sharing and restrictions on the pop stars’ personal lives, such as rules against dating.For a manufactured pop star, everything from their lyrics to the way they part their hair is carefully calculated and controlled.And why wouldn’t management companies want this kind of control?Those who pass the initial screening are enlisted in multi-year pop idol training programs to prepare them for their debuts.Whether the young recruits can sing or not is beside the point – many can’t – what matters most to the talent agencies is that the pop idols in the making are willing to give up their autonomy and provide a return on investment.